A prime example of that can be seen by considering the abandoned building at 11th Avenue E. and Pine St. in Seattle’s Capitol Hill neighborhood. For over a decade it’s been disused for any purpose save for those of bill-posters. It’s typically covered in ads for upcoming music performances and whatnot.
Well, about a month ago, a group called Grrrl Army decided to appropriate that space for their own. It was a wonderful action which provided a glimpse of what a world where advertising is used to challenge people to become better individuals, instead of simply to turn a profit, could be like:
This was arguably vandalism, but then again, so was the postering of every available vertical street-facing surface on this structure, which to reiterate has been tolerated for a decade or more. But, it’s postering with a political meaning (as opposed to postering to encourage people to spend money). We can’t have that!
The building’s owners saw to promptly erect a fence to prevent any such further defilement of their precious dilapidated eyesore from happening again:
What’s particularly amusing about this is that the structure, post-Grrrl Army action, was far more attractive than it had been in years. The unified effect of everything being the same basic color scheme made it look significantly better than the disorganized collection of advertising which it had previously borne. It’s not just me who thinks so, either: a number of my friends volunteered the same opinion.