First, let me begin by repeating (for those already unaware) that I am queer myself and that even if I wasn’t I’d totally support LGBT liberation, because it’s part of the struggle for human liberation. But, reread that last bit: it’s only part of the struggle for human liberation. Such can be said about any identity politics issue.
The Democratic Party in particular and the Left in general have in the USA tended to focus mainly on identity politics issues in recent decades. This has overall been nothing short of a disaster, as many members of the white working class have been presented with very few messages explaining how left-wing politics are in their own best self-interest.
Which brings us to this campaign. If it succeeds, it will be seen by many as nothing more than another brick in the wall of an elitist corporate/liberal conspiracy to keep the heartland poor and backward. If it fails, it will be celebrated as a victory in “making America great again” and a triumph over the same conspiracy.
Part of the problem is the broader context that the campaign is being conducted in. What if instead there was a large and powerful organized labor movement participating in it, because many of those same anti-LGBT states are also anti-organized-labor?
However, even though organized labor is currently nothing but a shell of its past self, unions still exist, and of course it’s still possible to articulate a more class-and-labor-based argument against Amazon moving to most of those same states. Yet that wasn’t done; the site’s opening page is completely silent on labor issues, despite Amazon having not precisely the best record on these (just type “Amazon warehouse workers” into your search engine for a whole bunch of examples).
As a political enemy of mine might conclude in one of his tweets: Sad!