Selling Tires over the Internet? Really?

Published at 08:12 on 18 September 2018

This strikes me as a strange niche for an online business. They are admittedly trying to address the main problem with ordering tires online: how to install them. But how well that will end up working strikes me as uncertain.

It still compels consumers to have to deal with two businesses to get a new set of tires. Ever since selling tires for automobiles became a business proposition, retailers in that industry have bundled installation and sales. I suspect that’s probably for a good reason.

Selling tires over the Internet sounds like it might be a better proposition for a business-to-business venture to me: focus on selling tires and help marketing tires at a competitive price to garages.

It all makes me wonder if this isn’t simply a sign of yet another dot.com bubble hitting its peak.

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